Central Health

Digital Communications Specialist

Req No.
2021-5715
Company
CommUnityCare Health Centers
Name
Kramer
Address
2115 Kramer Lane, Suite 100
City
Austin
Category
Office & Clerical
State
TX
Type
Regular Full-Time
Shift Days
M-F
Shift Hours
8-5

Overview

In collaboration with patients, families (as defined by the patient), and staff across all disciplines and departments; the Digital Communications Specialist reports to the Director of Communications and is responsible for developing and executing digital communication strategies to support the overall internal and external communication efforts for CommUnityCare in alignment with the strategic plan. The Digital Communications Specialist will coordinate closely with the rest of the Communications team to provide full service, integrated communication support for strategic and operational initiatives at the direction of the Director of Communications and senior leadership.

Responsibilities

MINIMUM EDUCATION: BS in Communications, Marketing, PR or related field.

MINIMUM EXPERIENCE: 3 years in a similar role utilizing content management systems, social media, and web site administration

PREFERRED EXPERIENCE: 5 years of experience in healthcare setting

Qualifications

Primary Accountabilities:

• Manage CommUnityCare’s website and SharePoint pages, and make design and content changes as needed, including collaborating with contractors that support this effort.
• Project manage web site improvements to end product identifying inconsistencies, improvements, etc.
• Design and develop multimedia and printed collateral for the purpose of marketing CUC and increasing community presence in alignment with the CUC strategic plan. This includes coordinating with consultants as needed to assure the timely delivery of all materials.
• Develop social media content strategy, manage all social media platforms and actively post according to the communication plan as outlined.
• Gather and providing analytics reports using Google Analytics, social media analysis tools or other proprietary systems and suggest improvements to content strategy based on performance.
• Produce posts and social media content through CommUnityCare’s social media assets, i.e. Twitter, Facebook, LinkedIn that increase community and patient engagement and align with CUC strategic needs and social media best practices for healthcare and non‐profit organizations.
• Prepare communication through various mediums, working with team members, (e.g. emails, web pages, video, blogs, TV spots, etc.) and in compliance with CommUnityCare’s vision, goals, objectives and brand standards.
• Monitor and maintain brand integrity ensuring consistency of use of logos, colors, photos for internal and external use.
• Work with Central Health team to assure cohesive messaging of all communications.
• Produce a bi‐monthly e‐newsletter for the community at large and stakeholders.
• Shoot, produce and edit videos that can be used as both promotional and education components of our communications strategy for internal and external use.
• Manage video/photography requests when Director of Marketing and Community Relations is not available to assure all regulations are followed.
• Keep up with online content trends and best practices and work to incorporate them into existing digital communication strategies.
• Assist the team by participating in community programs, events, outreach activities, trainings, meetings, etc. as requested by supervisor, this may include activities outside of the office and outside of regular work hours.
• Demonstrate a willingness to be an active participant in initiatives that have fundamental impact on the organization.
• Performs any other duties as needed to drive the vision, fulfill the mission, and abide by the values of this organization.

 

Knowledge/Skills/Abilities:
• Demonstrated knowledge and competency in graphic design and layout, photography, video production, and desktop publishing.
• Demonstrated knowledge and competency in copy editing.
• Requisite skill and ability to perform web design, editing, and management of a Content Management System such as Word Press.
• Demonstrated proficiency in the use of Adobe Photoshop, Illustrator, InDesign, and other Creative Suite software, as well as Windows operating system and Windows Office products.
• Proficient in video production, editing, and marketing communications
• Experience with developing copy and monitoring analytics for various forms of social media, including Twitter, Facebook, etc.
• Ability to work independently to accomplish tasks.
• Ability to adapt to changing work priorities.
• High level of skill in performing multiple, technical tasks with a need to keep skills up to date to meet changing job conditions.
• Excellent verbal and written communication skills.
• Strong attention to detail and accuracy.
• Ability to speak Spanish preferred

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