Central Health

Director of Communications

Req No.
2021-5862
Company
CommUnityCare Health Centers
Name
Kramer
Address
2115 Kramer Lane, Suite 100
City
Austin
Category
Officials & Administrators
State
TX
Type
Regular Full-Time
Shift Days
Monday through Friday
Shift Hours
8 :00 am to 5:00 pm

Overview

The Director of Communications is responsible for managing and directing communications activities for CommUnityCare Health Centers, including site marketing, media relations, community relations and centrally driven‐communications needs aligned to the
organizational strategic plan. The director is also responsible for: developing and executing comprehensive and effective communications plans that include digital and traditional channels; developing patient‐oriented communication, including service
updates and patient education; serving as editorial director for all digital media channels, including website, social media, and video production; and managing internal communication to better connect staff to CommUnityCare’s operations and mission.

Responsibilities

Primary Accountabilities:
Oversee all functions of team and department to include but not limited to:
 Responsible for the development, implementation, analysis and improvement of all communications and marketing programs across CommUnityCare Health Centers.
 Supervising and developing communications staff, who are tasked with communications, media relations, digital communications, marketing, and outreachfunctions.
 Edit, write and produce compelling, audience relevant content to support strategic vision and executives.
 Act as editorial director for the organization’s web site, social media channels, signage, print brochures and all digital and print content.
 Develop brand voice and steward brand integrity across all platforms, through strategically aligned, high‐quality content.
 Devise and execute integrated communications and marketing plans to increase stakeholder and patient brand awareness, support business objectives, improve internal communications, support increased patient health literacy; develop sustainable internal processes and oversee the development and distribution ofcollateral.
 Assess, lead and develop internal communications initiatives and implement an ongoing internal communication plan.
 Facilitate discussions, meetings, and other events with key internal and external stakeholders to ensure objective feedback is captured and used to develop and drive the strategic priorities of the organization.
 Work closely with partners at Central Health and other key community‐based organizations, advisory committees, and others to co‐ordinate messaging and events that promote the CommUnityCare mission and support the strategicplan.
 Coordinate and/or provide language translation, as needed.
 Plan and execute CommUnityCare special events that involve the community, patients, staff and/ormedia.
 Support COO, CSO and Patient Experience Committee in the development of initiatives that increase patient engagement and address customer service issues, such as leading and developing the Patient Advisory Council.
 Oversee and manage communications department budget, including tracking and analyzing marketing expenses, evaluating return on investment (ROI) and maintaining vendor relationships.
 Ensure all actions, job performance, personal conduct and communications represent CommUnityCare in a highly professional manner at all times.
 Uphold and ensure compliance and attention to all company policies and procedures as well as the overall mission and values of the organization.
 Ensure timely response to inquiries from various internal and external parties for the purpose of providing information and/or direction.
 Develop and maintain favorable internal relationships and partnerships with co‐workers.
 Develop and maintain favorable external relationships with vendors, contractors, referral agencies and related resources.
 Maintain a comprehensive working knowledge of CommUnityCare initiatives, collaborations, programs, and pertinent data to inform external communications.
 Demonstrate a willingness to be an active participant in initiatives that have fundamental impact on the organization.
 Performs any other duties as needed to drive the vision, fulfill the mission and abide by the values of this organization.

Qualifications

MINIMUM EDUCATION: Bachelor’s degree in public relations, marketing communication or related.

 

PREFERRED EDUCATION: Master’s degree in public relations, marketing, communication or related

 

MINIMUM EXPERIENCE: Eight (8) years of experience working in communications with a focus on integrated digital communications
strategies, marketing and public relations. At least three (3) years of experience managing a communications team, including creative
direction.

 

PREFERRED EXPERIENCE: Bilingual‐ English/Spanish; leadership of communications team in a healthcare or patient‐focused
environment.

 

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